TRADEMARK RISK
· LOW RISK“Velcro” is trademarked — what Etsy sellers need to know
A genericized word in speech — but still a trademark for products.
- Holder
- Velcro IP Holdings LLC
- Reg. number
- US 7321401
- Registered
- Mar 5, 2024
- Status
- Active
- Last verified
- May 2026
What Etsy sellers get flagged for
Velcro IP Holdings actively campaigns against genericization of its trademark. While enforcement on Etsy is rare compared to other brands, describing your product as 'velcro' in listings carries risk.
Safe alternatives to “Velcro”
hook and loop fastener
hook-and-loop closure
touch fastener
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ListingSafe checks your title, description, and tags against trademarked terms Etsy actively enforces.
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This page is for informational purposes only and does not constitute legal advice. Trademark status changes over time — verify current registration status via the USPTO database before making business decisions.