TRADEMARK RISK

· HIGH RISK

“Swarovski” is trademarked — what Etsy sellers need to know

Crystal jewelry sellers frequently misuse this brand name.

Holder
Swarovski Aktiengesellschaft
Reg. number
US 7231233
Registered
Dec 5, 2023
Status
Active
Last verified
May 2026

What Etsy sellers get flagged for

Swarovski enforces its trademark against Etsy sellers who use the brand name to describe crystal quality or to imply the product contains genuine Swarovski crystals when it does not.

Safe alternatives to “Swarovski”

Describe the crystal by material and cut rather than implying brand origin.

glass crystal rhinestone embellished faceted crystal bead premium crystal accents

Scan your listings before publishing

ListingSafe checks your title, description, and tags against trademarked terms Etsy actively enforces.

Try ListingSafe Free

DISCLAIMER

This page is for informational purposes only and does not constitute legal advice. Trademark status changes over time — verify current registration status via the USPTO database before making business decisions.