TRADEMARK RISK
· HIGH RISK“Lilly Pulitzer” is trademarked — what Etsy sellers need to know
Coastal prints and the brand name both draw enforcement.
- Holder
- Sugartown Worldwide LLC
- Reg. number
- US 7704637
- Registered
- Feb 25, 2025
- Status
- Active
- Last verified
- May 2026
What Etsy sellers get flagged for
Lilly Pulitzer enforces both its brand name and its distinctive print patterns on Etsy. Sellers making coastal or tropical-themed products using the brand name or similar pattern aesthetics have reported complaints.
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This page is for informational purposes only and does not constitute legal advice. Trademark status changes over time — verify current registration status via the USPTO database before making business decisions.