TRADEMARK RISK
· LOW RISK“Kleenex” is trademarked — what Etsy sellers need to know
The tissue brand everyone uses as a generic — but it's trademarked.
- Holder
- Kimberly-Clark Worldwide, Inc.
- Reg. number
- US 7987017
- Registered
- Oct 14, 2025
- Status
- Active
- Last verified
- May 2026
What Etsy sellers get flagged for
Kleenex is a registered trademark of Kimberly-Clark. Enforcement on Etsy is uncommon in most seller categories, but describing tissue holders or related products using this brand name carries risk.
Safe alternatives to “Kleenex”
facial tissue
tissue holder
soft tissue
tissue dispenser
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This page is for informational purposes only and does not constitute legal advice. Trademark status changes over time — verify current registration status via the USPTO database before making business decisions.