TRADEMARK RISK
· HIGH RISK“Hello Kitty” is trademarked — what Etsy sellers need to know
Sanrio’s most enforced character trademark worldwide.
- Holder
- Sanrio Company, Ltd.
- Reg. number
- US 7630792
- Registered
- Dec 31, 2024
- Status
- Active
- Last verified
- May 2026
What Etsy sellers get flagged for
Sanrio aggressively enforces Hello Kitty trademarks globally. Sellers using the character name or likeness on Etsy products risk immediate takedown and potential legal action.
Safe alternatives to “Hello Kitty”
Describe the design style without referencing the specific character.
cute cat design
bow cat illustration
kawaii cat
Japanese-style cat
kitty graphic
Scan your listings before publishing
ListingSafe checks your title, description, and tags against trademarked terms Etsy actively enforces.
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This page is for informational purposes only and does not constitute legal advice. Trademark status changes over time — verify current registration status via the USPTO database before making business decisions.