TRADEMARK RISK

· HIGH RISK

“Disney” is trademarked — what Etsy sellers need to know

The most aggressively enforced IP portfolio on Etsy.

Holder
Disney Enterprises, Inc.
Reg. number
US 7122867
Registered
Jul 25, 2023
Status
Active
Last verified
May 2026

What Etsy sellers get flagged for

Disney uses professional IP monitoring services to scan Etsy continuously. Character names, film titles, and phrases in listing text — including tags — trigger automatic complaint filings. Counter-notices are rarely effective.

Safe alternatives to “Disney”

Describe the aesthetic or theme without naming any character, film, or franchise.

blue princess design fairy tale castle silhouette adventure-themed enchanted kingdom

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Disney trademark guide for Etsy sellers →

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DISCLAIMER

This page is for informational purposes only and does not constitute legal advice. Trademark status changes over time — verify current registration status via the USPTO database before making business decisions.